YouTube advertising
2007-08-09 | Filed Under PR |
An enterprising YouTube watcher spotted this post up on their site - and managed to make a short clip of it before it got taken down. If this is a genuine glimpse of how YouTube are thinking of monetising the site, there are interesting possibilities… as long as advertisers don’t stick to the same tired old model of ‘interruption’ advertising. Online doesn’t work that way: it’s all about ‘pull’ - people wanting to engage with your content and pass it on to others. If the ad you click to isn’t rewarding and relevant it’ll be a great bit of technology killed by poor content.
Click to <here> take a look.
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