The truth about your food - and the price of honesty
Filed Under PR
The Truth about Your Food on Channel 4, 18th January gave us Jane Moore showing how the current obesity crisis wasn’t being helped by the high calorie count of food that we eat in restaurants.
As part of this ‘hard-hitting expose’, Jane Moore stopped people in the street outside a Pizza Hut, and asked them to guess the calories on their favourite dishes, then a Harvester, to guess calories in a kids meal, and finally Cafe Rouge for more mainstream meals.
And, no surprises, people were consistently under-estimating the calorie count of the food they liked. “Disgraceful” came Jane Moore’s cry ‘ “why not put calories on menus like they are in New York?”, and “why doesn’t the FSA act?”.
According to Ms Moore only three chains in this country actually put out information on the calorie content of their menus. “More should be forced to do so”.
And who are these paragons of virtue? Erm… Pizza Hut, Harvester and Cafe Rouge. In other words, by doing good and being honest and transparent, they laid themselves open to attack by a programme whose researchers didn’t have to work very hard for the ammunition they wanted. So instead of encouraging more restaurants to be open, this programme has, in reality, done the cause no service whatsoever and, in my humble opinion, behaved disgracefully.
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